As you walk down through a store you will see many products that are advertised as enviromentally friendly. Also known as "Green Products." Many companies are seeing larger profits due to the style of marketing toward these green products. But are these products really green? Do they really come from recycled material? Are they going to save you money on your next energy bill? A New York Times article shows that companies are really making an effort to promote green products just to see green in return. As companies grow in success, others are jumping on the bandwagon and offering many green products to customers. The green marketing industry is quickly growing and reaching many consumers everyday.
http://green.blogs.nytimes.com/2012/04/11/marketing-plan-solve-a-problem-then-spread-the-word/
I think that making green products is a good thing for our environment. But I think that we should know if the products are really 100% green and companies aren't just putting that on the label of there product just so then they could possible see a bigger return. With companies turning green it will push other business into wanting to make there products more green which is a good thing for us and their business. I think that asking questions like you stated about if the green products that we are producing will actually save us the consumers money.
ReplyDeleteIts a good marketing strategy for the companies since the latest thing is "going green". But the fact that some are misusing and abusing this title makes other companies look bad if not worse. I think that customers should be smart in who they buy from and ask questions when purchasing "green" products. And make sure to only buy from reliable sources!
ReplyDeleteI think that this is kind of tricky, but makes great sense. I think that pushing for a green life for everyone would make this world a better place to live. I thik that even though it is more expensive to "live green" I do think it is a great idea. I think that a lot of companies are not completely truthful with how "green" their products are. I think that we should be doing more research on how green the products we are buying actually are.
ReplyDeleteI think it is definitely tough to discern which products are truly green and which are just a load of falsity. I, much like other americans, like the idea of green products and I would rather buy a green product over a competitors non-green product any day. If not for the price, but simply for the self satisaction of, "I helped the environment today!". This marketing ploy is great for earning the company money, but they need to be truthful about their products.
ReplyDeleteWe can not know for sure which products are actually environmentally friendly. We don't know if what they actually do and if it is what they say they do. The company can put anything they want if they just bend the facts a little. This is not an appropriate way to decide what is green or not. It should be up to the consumer to know what is and is not. Until then this is an appropriate way to do so.
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